For every product or service there is an opportunity for an App.

• Brand awareness
• Extra income
• Free software for employees or customers

Applications fall into many categories but the most common are:

• Games
• Utilities
• Business software
• Health and medical resources
• GPS tracking and location aware
• Social networking and communication

Applications delivered via the worldwide Apple App Stores have a huge reach to millions of users. Apple have made it extremely easy for users to browse, search and download apps instantly via the App Store making the entire platform fun, easy, secure and highly accessible.

As of April 2011 the figures published  are

• iPod Touch: 60 million
• iPhone: 108 million
• iPad: 19 million

Applications can also be created for private enterprises; these apps do not appear on any app store and can be delivered via your own website.

App store applications automatically produce daily marketing reports so you can track statistics for each country, payment and banking is all handled automatically and you can even build Google Analytics into apps so you can track internal usage, clicks and user interactions.