The Schweppes International ‘Alice’ bottle

Unprecedented joint Grand-Prix winner at the Shine Awards* and category winner in the non-alcoholic beverage section, the bottle was designed from first principles with re-use firmly in mind.

The form was tailored around the internal laser scanning process that determines whether the bottle should be re-used or recycled. Optima carefully balanced the aesthetic qualities of the product with the functional requirements of the recycling process to produce a highly stylish yet cost effective modern interpretation.

* The ‘shine’ awards is an annual awards ceremony recognising innovation in the highly competitive glass packaging market.

The event, organised by the promotions arm of British Glass, Glaspac, attracts entrants from all niches of the glass market. In its 4th year shine secured offers from over 100 entrants, vying to scoop the top industry accolade for product innovation and manufacturing ingenuity.