Veet Bladeless Razor

Reckitt Benckiser are a global leader in the supply and manufacture of consumer healthcare products. They approached Optima to design and develop a bladeless “razor” to be supplied with Veet hair removal cream. Our team used their healthcare product design experience and an initial concept was taken from basic sketches to produce models and packaging.

bladeless veet in packagingveet razor head close up

A second generation of the product was then developed to provide an improved appearance and user experience with the use of a twin shot moulding. The flexible design ensures the contours of the body are followed providing a smooth operation.

Other products that we have worked on for Reckitt Benckiser include air fresheners, dishwasher tablets and toilet cleaning products.


February 6, 2014 by Ian Cowlishaw