Why have an App?

For every product or service there is an opportunity for an App.

We’re finding that companies use the mobile platform in various ways with a desire to utilise some of the great features that mobile devices have to offer.

Whether you’re placing an app on a store to reach a consumer audience or using it internally within your company to improve productivity, Optima can turn your app ideas into reality

A great app can help place your company at the forefront of innovation and help grow its global brand awareness.

  • Marketing and Branding Awareness
  • eCommerce
  • Secure Database access
  • Secure Data Capture
  • Online Connectivity
  • Entertainment
  • Gaming
  • eBooks
  • Social Media
  • Videos
  • Music
  • Educational
  • GPS tracking and location aware
  • Utilities
  • Business software
  • Health and medical resources

Applications delivered via the worldwide Apple App Stores have a huge reach to millions of users. Apple have made it extremely easy for users to browse, search and download apps instantly via the App Store making the entire platform fun, easy, secure and highly accessible.

Applications can also be created for private enterprises; these apps do not appear on any app store and can be delivered via your own website.

App store applications automatically produce daily marketing reports so you can track statistics for each country, payment and banking is all handled automatically and you can even build Google Analytics into apps so you can track internal usage, clicks and user interactions.