Eventa Stadium Seat.

World first all-plastic stadia seating.


Radar approached Optima to assist in the design of the world’s first all-plastic stadium seat system for PEL. The brief was to create a highly robust, durable, stylish and above all safe product fit for the exacting demands of 21st century sports-stadia.


Optima used advanced CAD and FEA (Finite Element Analysis) tools to halve the proposed development schedule from 18 months to just nine, saving both time and cost. This digital testing and computer simulation together with Optima’s wealth of experience in plastic design-for-manufacture, meant that the design team could meet the extensive demands of the project and deliver a cost effective and, crucially, first-to-market product solution.


The Eventa stadium seat system has been installed in a number of locations including Wembley Stadium, Lord’s Cricket Ground and Sheffield Arena. It can also be seen every Saturday morning on the Luther Blissett stand of Soccer AM, Sky TV’s weekly football programme.


“Creating a winning product to a tight timeline requires a very close collaboration between engineering resources and designers. However, our clients often wish to use their own engineering resources, which can slow down the progress considerably. On this occasion, Radar brought in Optima because it wanted to guarantee that the pressed project time-scale would be met and that the engineering side of the project would be in the hands of experts.”



Services Used

Engineering Design

More arrow_forward

Industrial Design

More arrow_forward


More arrow_forward

Rendering & Animation

More arrow_forward
Share this Case Study

Featured Case Studies

Salus Controls

More arrow_forward

Security System Expander

More arrow_forward


More arrow_forward

Hydro-Flux Flowbright®

More arrow_forward
View all Case Studies arrow_forward