Schweppes Bottle.

The award winning Alice bottle.

Background.

Beverage brand Schweppes approached Optima with a brief for a new sustainable bottle design. From first principles, the design team had re-use firmly in mind.

Approach.

The form was tailored around the internal laser scanning process that determines whether the bottle should be re-used or recycled. Optima carefully balanced the aesthetic qualities of the product with the functional requirements of the recycling process to produce a highly stylish yet cost effective modern interpretation.

Delivery.

Following the launch, the bottle design was announced joint Grand-Prix winner and category winner of non-alcoholic beverages at the Shine Awards, an annual awards ceremony recognising innovation in the highly competitive glass packaging market.

Services Used

Concept Development

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Concept Generation

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Engineering Design

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