Howler ProLink®

Fire Safety System


Optima were approached by Howler UK, a leader in fire and warning systems used in the construction industry. The current system had been a strong seller in the field, helping to establish the company as the go-to partner for integrated outdoor alert systems. Despite the first generations good market penetration, a number functional and aesthetic issues had emerged, which the owners hoped could be tackled through a thorough ‘ground-up’ redevelopment process.


We carefully examined the previous generation of products with the view to retaining successful features and functions, but with view to improving usability, mounting and aesthetic characteristics. We were also tasked with identifying IP within the systems, and to integrate novel IP and features where possible. The intent was to differentiate the systems from copycat offers and to provide ongoing patent protection for the company.

Fully bespoke design of enclosures to house a wide array of peripheral control and alert devices. This included preliminary concept, detail engineering, testing, certification and sourcing and managing of tooling whilst designed to meet the requirements of BS EN 54 and BS 5839-1.


A patent pending family of 16 different products sharing the same look and feel to build strong brand recognition. The shared components reduced the overall component count and tooling costs whilst providing a robust, IP rated enclosure that conforms to exacting standards that also focuses on installers and end users requirements.


“Optima proves to be an excellent development partner, bringing a wealth of experience and expertise to the table. We have found the team to be flexible and creative, responding to challenges well and always finding solutions to problems that arise. They provide a great blend of attention to detail with a natural eye for style.”

Gary Askew, CEO

Services Used

Engineering Design

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Concept Generation

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Concept Development

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