Veet Bladeless Razor.

Female oriented Bladless razor design for world-leading manufacturer.


Reckitt Benckiser are a global leader in the supply and manufacture of consumer healthcare products. They approached Optima to design and develop a bladeless “razor” to be supplied with Veet hair removal cream. Our team used their healthcare product design experience and an initial concept was taken from basic sketches to produce models and packaging.


A second generation of the product was then developed to provide an improved appearance and user experience with the use of a twin shot moulding. The flexible design ensures the contours of the body are followed providing a smooth operation.

Other products that we have worked on for Reckitt Benckiser include air fresheners, dishwasher tablets and toilet cleaning products.


Explorative concept, styling, functional prototypes and fully realised models and tool ready CAD suitable for high-volume mass manufacture.

Services Used

Industrial Design

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Concept Development

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Engineering Design

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